When I first heard the name Gerry McGovern, I thought he was the guy who lost the 1972 presidential election to Richard Nixon:
But he’s actually someone whose blog I’ll be sure to read from now on. In his post Documentation is the New Sales, he gives some great examples showing how and why good documentation increases sales and how the use of the web has changed the way we - as doc mangers - need to approach our customers’ needs.
This guy is brilliant. OK, maybe I just think that because he agrees with what I’ve been preaching for years, but you have to admit that our joint theory does make a whole lot of sense: Great documentation leads to more sales and more repeat customers. Poor documentation can, and often does, have the opposite result.
Do you agree? If not, why?
